Ultra TV Profile
Ultra TV started broadcasting on January 28th 2008. Our main goal was to create the programming an entire family would enjoy watching. We wish to deliver to the Serbian homes the high quality TV program we believe our viewers deserve. We took ourselves as the starting point since we are, for the most part, out target group.
Basically the Ultra TV target group is the young family with young children. The main characteristic of this target group is an acute lack of free time. What we want to offer to such a family is a TV program that would fulfill their need for entertainment and relaxation when they watch TV alone, even more when they spend time together.
Ultra TV is extremely focused on its children programming. We insist on providing children the best shows, from the best productions worldwide, intelligent and modern. More than anything, we are proud for the cartoon dubbing done by Loudworks studio.
We are very devoted to providing our viewers all aspects of quality TV. We offer the best of the documentaries (Blue Planet, Wild Weather…), lifestyle shows (Top Gear), TV series (Homicide, After You’re Gone, Coupling…) and feature films (Kill Bill, Underworld…).

Ultra TV children shows
We believe that Ultra TV currently has the best children programming in Serbia and among the best in the region. The line-up contains the shows and cartoons for the children of all ages with the brands like: Teletubbies, WinX, Disney's Tarzan and Lilo&Stitch, Naruto, Yu-Ghi-Oh, Fifi, Bratz, Ren & Stimpy, Totally Spies, Daniel Cook show…
It is important to point out that our dubbing, done by the sister company Loudworks studio, stands far out from the competition regarding the quality of work, professional approach and more than anything the enthusiasm they have towards their work.
Children programming scores the highest ratings on Ultra TV, which means our viewers recognized all the quality and hard work.

Ultra TV overall programming
Our main concern is to be in sync with the daily rhythm of our viewers.
Especially children. We want to enable them to watch their favorite shows at the most suitable time for them, since we do not want them to miss anything.
Our programming starts at 6 AM with the beautiful landscape documentaries for a good morning.
Then we start with the shows for preschool children which run until 7. Then we go with the school children programming that repeats during the day so the children, depending on the time they go to school, could see their favorite shows either before or after school.
Our children programming ends at 9,30 PM when we start the shows for parent relaxation. We start with a sitcom, followed by TV series, a documentary and a feature film for a good night.
 
Additional info
Ultra TV became, in only five months of existence, the highest rated cable TV in Serbia. 
Ratings of all the channels, both cable and terrestrial, shown Ultra TV to be on the ninth spot.
And we have great plans for the future!